Gradient Sweep Logo

A logo reveal you drop your own logo into

One editable logo reveal: a two-colour gradient opens from the centre of a paper-white frame and fills it, a white mark and a serif wordmark settle on it with a tagline beneath, then the gradient folds back to paper for a seamless loop. Six seconds, upload your logo and go.

6s
duration
4
aspect ratios
7
controls
720p
free, unlimited exports

Logos · 6s · 9:16

Logo · Gradient · Reveal · Loop

A clean logo reveal animation, without a plugin

A logo reveal has one job: make the mark feel like it arrived. This one does it with a single move — a large circle of gradient grows out of the centre until it covers the frame, and the logo lands on the colour rather than on white. The mark eases in first, the wordmark rises into place under it, the tagline follows, and after a hold everything clears and the gradient folds back to paper.

Because the last frame matches the first, the same export works as an opener, an end card or a looping brand ident on a screen. The logo is an image slot — upload a PNG or SVG and it takes the place of the sample mark — and both gradient colours, the brand name, the tagline and the wordmark size are named controls. It is deliberately restrained: no lens flares, no particles, nothing that dates the brand.

This page is a single logo reveal template with one fixed move. It is not the Logo Motion tool: that tool, at /tools/logo-animation, places your logo into 36 lit scenes — concrete, glass, signage and more — and is the place to go when you want to try many looks on the same mark.

6 seconds, three beats

What is on screen, and when. Every element named here is a layer in the document — you can click any of them on the canvas and change it.

Gradient Sweep Logo template at 0.7s — The sweep opens

Beat 1 · 0.7s

The sweep opens

The blue-to-lilac gradient is expanding from the centre as a disc, over the paper-white frame.

Gradient Sweep Logo template at 1.3s — The logo arrives

Beat 2 · 1.3s

The logo arrives

The gradient fills the frame, and the white mark and the serif wordmark are fading in on it.

Gradient Sweep Logo template at 2.6s — The full lockup

Beat 3 · 2.6s

The full lockup

Mark, serif wordmark and tagline have all settled on the gradient — the frame that works as a still. Later in the loop everything clears and the gradient folds back to paper.

Three steps to your logo reveal

  1. 01

    Upload the logo

    Drop your mark into the Logo slot. A transparent PNG or SVG in white or a light colour reads best on the gradient.

  2. 02

    Type the name and tagline

    The brand name is set in a display serif; the Wordmark size slider runs from 110 to 190 so a long name still fits on one line.

  3. 03

    Set the two gradient colours

    Gradient start and Gradient end drive the sweep. Put your two brand colours in, pick an aspect ratio and export.

One move

The colour arrives before the logo

The gradient opens first and the logo lands on it about a second later. That order is what makes a simple logo reveal feel designed instead of faded in.

Loops cleanly

Opens, holds, folds back

The sweep closes back to paper at the end, so the clip works as an intro, an outro or an ident on a loop with no visible join.

Your brand

Two colours, one logo, one name

Everything that is brand-specific is a named control, so the template becomes yours in a minute rather than a project.

What you can change

Seven named controls, exactly as they appear in the studio panel. Other logo formats in the library — a spin, an orbit loop, a letter-bar sting — are linked below.

  • Click any element on the canvas to edit it directly
  • Or describe the change in a sentence and let the assistant make it
  • Export 9:16, 16:9, 1:1, 4:5 from the same document

Studio controls

7 named

  • Brand nameTextFieldnote
  • TaglineTextResearch & design studio
  • LogoPhoto
  • Gradient startColour#1F3DFF
  • Gradient endColour#8f9eff
  • Wordmark sizeSlider 110–190150
  • SpeedSlider 0.5–21

Why start here

Most free logo reveal templates are After Effects projects you download, relink and render. This one opens in the browser with your logo already in place, and the preview is the render. It is also the most general of the logo templates in the library — use it when you want a calm brand opener, reach for the spinning or looping versions when the logo needs to move more, and use the Logo Motion tool when you want your logo staged in a lit scene instead.

Gradient Sweep Logo: questions, answered

Is this a free logo reveal?+

Yes — opening and editing it is free, and free accounts get unlimited free 720p exports with a small LazyKiwi mark. Clean 1080p is included with any paid plan.

What logo file should I upload?+

A PNG with a transparent background or an SVG. A white or light version of the logo reads best on the gradient.

What aspect ratios can I export?+

9:16, 16:9, 1:1 and 4:5. 16:9 is the one for a YouTube intro or a presentation; the layout is centred, so it retargets cleanly.

Can I change the gradient colours?+

Yes — Gradient start and Gradient end are separate colour controls, alongside the brand name, the tagline and the wordmark size.

Do I need After Effects?+

No. There is no .aep file and nothing to install; it renders in your browser and exports an MP4.

More product & ui

All product

Reveal your logo.

Upload the mark, type the name, set two colours and export a clean logo reveal animation.