Three screenshots in, a product launch video out.

Free for drafts, not for the launch itself. You can write the brief, try every style in the live preview and scrub the result without an account, and a free account exports 720p MP4s with a small LazyKiwi mark, licensed for personal use, so treat them as internal drafts. A launch video that promotes your business is commercial use and needs a paid plan: any paid plan exports 1080p with no watermark and commercial use, and Pro and above add 4K. A one-time credit pack removes the watermark and lets you export the few premium styles, but does not include commercial use.

Five things, in this order: a hook that names the problem or a striking number, the product reveal, the three features that matter most — each on a real screen — one piece of proof, and a single call to action. The tool is built on exactly that order. Keep each line short: a feature label reads best at about five words, and one benefit per beat lands better than a spec list.

Pick 15, 20 or 30 seconds. At 15 seconds the proof beat is skipped, which suits a social feed. 20 seconds is the default. The beats do not share the time equally: each feature beat runs longest — roughly 3 to 4.6 seconds at 20 — while the opening hook is the shortest at about 2. A Pacing control (Punchy, Standard, Calm) changes how hard the cuts land, and with Cut on the beat switched on they snap to the chosen track's BPM. 30 seconds gives every beat more room, better for a homepage or launch page where people have already chosen to watch.

No. The tool works from still screenshots, up to three. Each becomes the card for a feature, shaped to its own aspect ratio, with a slow push-in and a label so the beat still feels in motion. It opens with three sample screenshots already in place; your uploads replace them, fewer than three repeat in order, and if you delete them all each feature falls back to a generated UI card, so you can draft the video before the screens are final. It does not import video clips.

Yes. Pick an accent colour — Auto, one of eight swatches or anything from the colour picker — and it lands on the callout pills, the focus outline and the CTA button. Brand Accent Clean also takes a background colour. Upload your logo as a transparent PNG for the cleanest result — its main colour is offered as your accent, with two alternatives and an undo — and without a logo your product name becomes the wordmark, with a sweep of your accent colour across it. If an accent has too little contrast against a style's background, that style falls back to its own accent so nothing disappears.

All three. 16:9 is the default, for your homepage, YouTube and launch pages; 9:16 is for Reels, Shorts and TikTok; 1:1 suits LinkedIn and X feeds. Switching the ratio lays the scenes out again rather than cropping them — copy beside the card in landscape, stacked above it in portrait — and 720p, 1080p and 4K files all keep the layout you previewed.

On any paid plan, yes: exports are 1080p, carry no watermark and are cleared for commercial use — your homepage, ads, a Product Hunt launch, a sales deck. Free exports are 720p with a small LazyKiwi mark and are for personal use, and a credit pack on its own removes the mark but not that limit, so use them as internal drafts and publish from a paid plan.

A short one, yes. A 20–30 second product demo video that shows three features on real screens, each with a label and a one-line benefit, is exactly what the feature beats are for. What it won't do is a click-by-click walkthrough: there is no screen recording, voice-over or step-by-step annotation. For that, record the walkthrough and use the launch video as the trailer that gets people to watch it.

Not quite. A SaaS explainer video usually runs a minute or more and talks the viewer through how the product works, often with narration. This makes the 15–30 second version: what it is, three reasons to care, one piece of proof and a next step. The two pair well — post the short launch video and point its CTA at the full explainer.

Both, if you want them. Paste your site's URL and it pulls the product name, tagline and screenshots in for you, and an AI draft can fill the hook, features, proof and CTA in one pass. Everything it writes stays editable text, so the claims that end up on screen are the ones you approve — and you can ignore both and type the lot yourself. The fields come filled with sample copy for a made-up product, so you can see the length and tone each one wants.

A background track from the built-in library plays under the preview and is mixed into the download, with its own volume slider. Two tracks are free here and any paid plan opens all 18. Switch on Cut on the beat and the cuts snap to that track's BPM. Or choose No sound for a silent export if the video will autoplay muted anyway.